Optimise Your
Contact Data

  • Clean and optimise your address book data
  • Find gaps in contact data and add missing meta data
  • Manage stakeholder advocacy and indicate strategic contacts
Chart Optimisation
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App Store Rating

app store rating
"ContactBase is a powerful application. Address book analytics helped me clean and optimise my contact data. The visual graphs helped me understand how much of a mess my address book was in.
Sally Davis
Account Exectuive
"Great app for sales people. I found the address book analytics screen incredibly useful for highlighting the VIP contacts across my account base".
Mark Jeffries
Senior Account Manager
"I have been searching for a useful contacts manager for many years, although other apps showed potential, this is the first one that has shown it can really make the management of contacts a simple task. The app is well laid out and easy to use, with considerable extras that all add to how amazing it really is!".
Richard Sharkey
Project Manager

Address book analytics

1. What is address book analytics?

Address book analytics lets you see powerful data visualisations of your address book data. The solution scans your address book to identify contacts with missing meta data such as Job Titles and Companies. Visual charts and filters help you optimise and strengthen your data. 

A scoring system is used to measure completeness and optimisation: 

Contact Identification Score: An indication of how well you’ve identified your contacts. To improve your score, add Companies and Job Titles to your contacts.

Chart Optimisation Score: The Chart Optimisation Score is a measure of the number of aspirational contacts contained within your charts. A chart containing the 4 aspirational roles is considered optimised: 

  1. Decision Maker
  2. Sponsor
  3. Budget Holders
  4. Champions

Stakeholder Advocacy Score: The Stakeholder Advocacy Score indicates how successful you re at winning over stakeholders. Stakeholders are contacts who have been assigned roles. To increase your score, increase the number of Supporters and decrease the number of Non-Supporters.