About Us

What is ContactBase?

ContactBase is an address book app for IT sales professionals that lets users maximise the long-term value of their business relationships. The app helps users take ownership of their contact data and decode complicated relationships within the deals they're working on to provide the upper hand when navigating complex decision-making-processes.

Our Mission

To be the first place you look for information on your business contacts.

Background

We're a UK start-up with a background in enterprise SaaS sales. Every sales professional knows how important their 'black book'! Yet, 90% of sales professionals are content with 100% of the valuable business relationship data being locked away in corporate CRMs.

ContactBase uses a powerful visual interface to help users navigate the hierarchical and political structure of a customer buyer centre. Within the app, users can tag Economic Buyers, Champions, and other stakeholders. Lines of influence, alliances and conflicts can be drawn between players, to help salespeople optimise their time and approach. Rich analytics score help you understand where the gaps are to improve win rates and speed up sales cycles.

As our concept has expanded, ContactBase CLOUD lets user access data cross multiple devices. ContactBase TEAMS lets users team up and collaborate to reduce sales cycles, increase win rates and increase deal-sizes. Our next phase of growth will provide Sales Managers with visibility valuable Leading Indicators for coaching sales teams and improve deal forecasting.

Why use ContactBase?

Because you want ownership and quick access to the valuable business contacts you generate throughout your career. You want a clean and accurate address book thats accessible across all of your devices. You want a better understanding of the influential reach of your contacts. You want to speed-up sales cycles of the deals you're working on. And, you want to increase your win rate and increase your deal-sizes.